Raben launches #onTheWay podcast

The way is as important as the destination. This is the message of the pioneering podcast launched by Raben Group and addressed to all the people who are constantly on the move, both those with a passion for travel and those for whom the road is the everyday routine. In an effort to make all the rides more enjoyable, Raben has launched a dedicated #onTheWay podcast. The premiere episode features Robert Makłowicz.

What do tyres and Michelin stars have in common? How to eat healthily while travelling? What to do when you see an accident on the road? How to prepare for an emergency/crisis situation? When and if electric cars will replace internal combustion cars? You can find out all this and more by listening to the upcoming episodes of #onTheWay.

“The #onTHEWAY podcast is addressed to all those who want, like, and sometimes even need to travel, or to people like us - those who love cars. Raben has prepared a series of episodes for long- and short-distance travellers in which we talk to interesting experts.” - says Klaudyna Polanowska-Skrzypek, Group PR manager, Raben Group - “We are waiting for you on Spotify and YouTube every Tuesday.”

The podcast is hosted by an absolute car fan, an experienced podcaster and travel enthusiast - Małgosia Zmaczyńska.

“I love driving and since I do up to several thousand kilometres a month, I'm well aware of how much can happen on the road. That's why I'm glad that thanks to the cooperation with Raben Group, whose trucks I've been seeing on our roads for years, we were able to look at many travel-related issues and talk about them in a podcast, a format that was created for long journeys.”  - Małgosia Zmaczyńska comments on the project.

The first episode is available from 21 September on Spotify. In line with the trends, each episode will also be available in video form, so that you can watch and listen to it on Raben's channel on YouTube. Further episodes from the first series will appear every Tuesday.

The special guest of 2 episodes of the podcast is a person who has visited many places on the planet and who claims that  “he had eaten and drunk away everything had earned”.  Robert Makłowicz will talk about his culinary journeys and reveal a few secrets - not only his own.

The podcast is delivered by Raben in cooperation with the GOOD FOR YOU agency, with which the company has already carried out projects in social media and in the area of influencers marketing. Their joint #RabenExpress project was awarded a Bronze Paperclip in 2018 in the corporate PR category. 

“I have been cooperating with Raben Group for over 3 years and what I love about it is its openness to creative projects. We have already sent influencers around Europe in a truck together, showed the way of a product or promoted cooperation with Food Banks together with one of the biggest youtubers. Now we have decided to create the first podcast about the situation on roads in Poland addressed to all drivers. It is thanks to the trust we have in each other that such fantastic projects as #onTHEWAY can be created. And that's not the end of our ideas together. Also keep an eye on our social media - you’re in for a surprise!” – explains Wojtek Kardyś, GOOD FOR YOU.

Through yet another interesting project, Raben Group proves that “logistics with a human face” is not just an empty corporate slogan but a goal which is as important for the company as the way to achieve it. The logistics operator not only implements innovative solutions in transport and warehousing, but also in widely understood brand promotion, proving that logistics does not have to be boring at all.

The #onTheWay podcast is available on Raben Group’s YouTube channel and on Spotify

The whole campaign will be additionally promoted on the company's Facebook and LinkedIn channels.