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Raben Group is the Trusted Brand of 2021


Raben Group was recognized as a Trusted Brand in a survey conducted by Kantar Polska Institute commissioned by “My Company Polska” magazine. The respondents were the representatives of Polish business. The entrepreneurs awarded the company first place in the “Logistics Services” category. This distinction was presented to Raben for the fourth time.

In 2021 Raben Group is celebrating its 90th anniversary. 90 years of experience, innovation and building trust in the brand. The company currently has over 150 branches in 13 European countries, it offers approximately 1,200,000 m2 of warehouse capacity, employs 10,000 employees, and each day dispatches over 8,500 trucks on the roads. However, it all started really inconspicuously from a small Dutch family business. Nowadays, the values ​​characteristic of family-owned organizations are still important to the company, which positively affects employee engagement and relations with customers.

“A family-owned company has an advantage over other businesses because it treats customers and employees as family members. That is why we offer logistics ‘with a human face’. Partnership and loyalty fit this style of cooperation. We have many long-term customers. Their business has been changing over the years and we have been adapting to them. We are partners and together we respond to the challenges which emerge. We also grow together. This constant development is inscribed in the DNA of our company. We don't just provide a service, we make a promise which must be delivered - always on time, with attention to detail and to the highest level of quality. That is why we have been looking for innovative solutions for many years, always putting our customers first. In this way, we are investing in the future, in sustainable solutions and projects that bring long-term benefits.”  – says Ewald Raben, CEO Raben Group. - “We still have a long way to go, but I'm already convinced that together with our customers and people with drive, we can get anywhere we want to go.”

So it's no surprise that the title of the Trusted Brand of 2021 has been awarded to the leader of the logistics market in Poland for the fourth time. In this edition, almost 21% of the votes were cast for Raben Group in the category of “Logistics Services”, which means that the company has left the competitors far behind in the ranking. During the on-line gala on 29 April 2021, the award was accepted by Krzysztof Hajduk, Sales Director, Raben Logistics Polska.

Another title of the Trusted Brand is a great honour for us. Especially that we have received it in the year of anniversaries - 90 years of Raben existence in Europe and 30 years of its operations in Poland. I would like to thank everyone who has contributed to this success: our customers and partners for the trust they place in us, and our employees, without whose commitment and daily work we would not be able to keep our promise of being a trusted partner in logistics.” - said Krzysztof Hajduk

The survey of the Trusted Brand 2021 was organised for the sixth time by the publisher of “My Company Polska” monthly. Kantar Polska S.A. research institute was responsible for the implementation and development. The main objective of the survey was to find out the opinions of entrepreneurs about the best brands, products and services offered to business, and to recognize those they trust most. Brands were listed spontaneously. In each of the 25 categories, only one brand could be selected. The survey was sent to 22,000 entrepreneurs. In the end, 1,221 entrepreneurs took part in the survey and named over 300 brands they know and value. The results of the survey were published on 30.04.2021 in “My Company Polska” monthly.