Raben Group – the Reliable Brand of 2017

The aim of the Reliable Brand survey is to gather opinions about the best brands, products and services available on the Polish market. The survey researched the level of trust in business brands. It was sent electronically to 20,000 companies. Finally, 960 businesses took part in the project. The respondents were asked to provide spontaneous answers to the question which brand in a given category they trust the most. In each category, only one brand could be selected. In the category of logistics services, the surveyed companies indicated Raben Group.

 "Customers' trust is built for many years and it must be nurtured each day. We have been able to do that for over 25 years now and the proof of that are our customers, many of whom have been with us for many years." – says Ewald Raben CEO Raben Group, and he adds – "Our people are our greatest asset: experienced and engaged team focused on exchanging experiences and achieving goals together. These people create the desired work atmosphere, care for the standards of services and customer care. They are passionate people greatly engaged in building the Raben brand. Thanks to them we stand out against other transport companies. And this is what I consider our greatest success. We appreciate the trust given to us by entrepreneurs exemplified by the title of the RELIABLE BRAND."

The survey has been carried out in Poland for the second time. The methodology used was CAWI (an online questionnaire).  All the brand-related questions were open-ended. This gave all brands equal opportunities for nomination, regardless of their size and range. Respondents' opinions were based on their individual knowledge and experience.

"In the first half of 2017 we carried out the second edition of the Reliable Brand survey. The respondents were entrepreneurs who represented a diversified demographic and professional profile. There was a slight majority of women, a vast majority were in the 35-54 age group, but there were quite a lot of representatives of younger entrepreneurs. The sample was dispersed between regions and it reflected the actual geographic diversity. Just like in the previous year, also now, the task of our respondents, companies of various sizes, was to indicate - within 23 categories - brands they trust the most. It is worth noting that just like in the previous year, the group of the leaders in trust was mostly represented by brands with a global reach. - comments Izabella Anuszewska, Research Unit Director Kantar Millward Brown

Raben Group has been present on the Polish market for over 25 years and in Europe for more than 85 years. The experience and recognition gained during that time allow the company to build and maintain long-term relations with the customers following the motto: "your partner in logistics". The Group has depots in 12 countries of Europe, 7,000 means of transport, approximately 1,150,000 m² of diversified warehouse capacity, and it employs close to 10,000 employees. Thanks to all this the company can offer services tailored to the needs of various customers. The offer of the Group includes comprehensive logistics services - contract logistics, road network (domestic, international and East), Fresh Logistics, FTL & intermodal transport, sea and air freight.