Raben Group in Poland receives the Business Superbrands 2021 award

For 15 years in Poland and for over 27 years around the world, the Superbrands organisation has been selecting and promoting the best brands, and its activities have already covered close to 90 countries. The certification process includes brands that have achieved market success and are most willingly recommended; business brands are a separate category among them. This year Raben Group joined that group.

The logistics operator was awarded the Business Superbrands title for the first time. The experts of the Lewiatan Confederation - the most influential Polish business organization, representing the interests of employers in Poland and the European Union - had the deciding vote. Each year, they select and review business brands in individual sectors, and the titles go to the highest rated ones. Four criteria are taken into account: the quality of products or services, the quality of B2B relations, innovativeness and activities in the field of corporate social responsibility.

The winners of the Business Superbrands 2021 title are brands that enjoy the greatest recognition and reputation as well as numerous successes in the national and international arena.

“Raben Group are ‘People with Drive’. We are a team who always play to the same goal and each player has their own individual drive which pushes the team forward. In business, we are guided, among other things, by a fair play approach because we believe that relationships based on honesty build a better tomorrow. As a responsible business partner, we have been looking for innovative solutions for many years, always putting our customers first. We invest in the future and in projects that bring long-term benefits. We also want to set sustainability trends in the market.” - says Klaudyna Polanowska-Skrzypek, Group PR Manager, Raben Group - “We have received the Business Superbrands title for the first time and we are proud of it. It validates our business strategy and drives us to be one ‘axle’ ahead every day.”

Raben Group can add the Business Superbrands title to its list of this year's achievements, which, although it is only the middle of the year, is already quite impressive and includes the titles of the Master of Innovative Transformation and the Trusted Brand, the Logistics Leader award, the Golden Leaf of CSR, and finally an award in the Ranking Responsible Companies.